Have you ever wondered that we have critical thinking, a creative mind, and super brain powers with huge capacity to achieve everything in this world, yet why do we still not reach that level? We have willpower, but why do we not utilize willpower properly? Why have we never tried to use our power 10x?
When research was started on how to understand our potential and achieve everything we want, then a book named book 10x rule was mentioned. This powerful book made us realize that we often know many things, but we never pay attention to them even after reading.
Although The 10x rule shares very smart strategies, there is one such strategy that, when entrepreneurs applied it to expand the growth of their business, their brand became highly visible and they saw massive progress. Before that, let’s understand what 10x rule is.
What is the 10X Rule?
Cardone says that if you want big results, you need to put in big effort. The 10X Rule is not a magic trick. It is a mindset that shifts thinking and actions to a bigger scale. Its idea is simple: Think of your goal 10 times bigger, and put in 10 times the effort to achieve that goal. This rule says that we often underestimate the direction and intensity of work.
When we think big, naturally the scale of our effort increases, and the chances of success improve. Whether it is health, spirituality, finance, or emotional growth — if the direction is clear and the effort is massive, the possibility of getting results increases a lot.
Example:
If you are a content creator and in a normal routine you upload 1 YouTube Short in a week, the 10X mindset says to create and upload 10 Shorts in a week.
What happens with this? Input increases. Effort increases. You get more feedback. And your skills improve faster.
This way, you understand what is working well and what needs improvement.
The author himself, during his sales time, started making 100 calls daily instead of 10. Because of this, he got better follow-ups, his pitch improved, and the sales pipeline expanded.
From Grant Cardone’s book, we get 4 key lessons which I applied in my brand, and I saw clear improvement in visibility. Now I want to share these 4 lessons with you.
4 Lessons from book 10x rule
Believe no Shortage of Success:
When I created my “The Book Era” website, I wanted success very quickly. I was quickly implementing everything to make my brand successful. Because I had become impatient. I wanted success fast. But after reading this book, I realized that everything in the world takes its own time and energy. You have to put effort. You have to fail again and again. But there is no shortcut to get success quickly. If you take shortcuts and get something fast, it will not last for a long time. One day the bubble will burst. Because trust and success are a long-term game.
Success is your Duty:
The author believes that we should take success as a responsibility, not as an option. If we get it, fine… if not, life goes on — this mindset is wrong. Success is your right. When we consider success as our duty and set our routine accordingly, our chances of growth become high.
Dominate, don’t compete:
Cardone hints that Apple company understood the importance of dominating rather than competing. They never tried to copy others. They created their place in the market through innovation and improvement. Apple set its own pace so that others could copy them. So you should also focus on innovation, not copying others.
Be Omnipresence:
This point is very useful for startups and new brands being built. Grant says the more visible you, your name, and your work are among people, the stronger your branding becomes. Your brand should be ubiquitous. To promote yourself, your brand, and your business, put in whatever efforts are needed. Stay present on social media, in media, and among people consistently and continuously to expand your brand.
“Flood the market with your message.”
Cardone set a goal that he should be present among billions of people. For many years, he sent emails, made calls, gave interviews, and wrote articles so that he could expand his presence as much as he wanted. And he became famous.
Conclusion
By using these 4 strategies in your life, you can see growth. 10X mindset means thinking big and taking massive action according to that thinking. When you make both your goals and actions bigger, your improvement becomes faster. In this book, more ideas are shared, which can make your approach stronger after reading them. Failing is a part of the process— taking action again after falling is the real 10X mindset. There is no guarantee of results, but the chances definitely increase.
